BMW Canada – Fall & Winter Aftersales Email Campaigns

Develop two emails (owner’s & prospects) for BMW Canada’s November newsletter, highlighting BMW’s business objectives and all things BMW happening in November. BMW actively communicates with Owners & Prospects attempting to build greater brand affinity and drive various sales objectives.

RTBs (Email contents, no particular order)

  • Ultimate Brand Campaign: Support the ultimate brand campaign
  • Alexa + My BMW App: Highlight Alexa’s integration with the My BMW App
  • Fall / Winter Aftersales Accessories: Highlight various Fall / Winter Aftersales Accessories
  • Vancouver Christmas Market: Highlight BMW at the Vancouver Christmas Market
  • Vision Circular: Highlight the BMW i Vision Circular