For Veterans Day 2021, Veterans United celebrated the value Veterans bring to America’s communities in a multi-channel campaign, by giving away 11 homes to 11 Veterans.
The project was to create impact and inspire immediate engagement with content and the brand, and included Pre-Veterans day, day of, and Post-Veterans Day/Sweepstakes messaging.
Working with Performance Art’s New York and Toronto teams and the client Veterans United Home Loans, I project managed:
- All creative and copywriting resources (Internal & external)
- All digital deliverables:
- Yahoo & AOL login with video
- Yahoo Static Digital Deliverables
- Homepage / Sports Page / Finance Page
- Yahoo rotational billboard with video
- Yahoo rotational pre-roll (Desktop)
- Yahoo billboards (Pushdown Ads)
- Facebook stories & feed
- Instagram stories & feed
- Youtube mastheads, channel banners (animated – desktop & mobile)
- Twitter in-feed videos
- Digital billboards, display base banners & retarget banners (animated, static – desktop & mobile)
- Sweepstakes & Post VD Assets
More details and clips can be found on thankstoveterans.com