Veterans United Home Loans – Home Giveaway

For Veterans Day 2021, Veterans United celebrated the value Veterans bring to America’s communities in a multi-channel campaign, by giving away 11 homes to 11 Veterans.

The project was to create impact and inspire immediate engagement with content and the brand, and included Pre-Veterans day, day of, and Post-Veterans Day/Sweepstakes messaging.

Working with Performance Art’s New York and Toronto teams and the client Veterans United Home Loans, I project managed:

  • All creative and copywriting resources (Internal & external)
  • All digital deliverables:
    • Yahoo & AOL login with video
    • Yahoo Static Digital Deliverables
      • Homepage / Sports Page / Finance Page
    • Yahoo rotational billboard with video
    • Yahoo rotational pre-roll (Desktop)
    • Yahoo billboards (Pushdown Ads)
    • Facebook stories & feed
    • Instagram stories & feed
    • Youtube mastheads, channel banners (animated – desktop & mobile)
    • Twitter in-feed videos
    • Digital billboards, display base banners & retarget banners (animated, static – desktop & mobile)
    • Sweepstakes & Post VD Assets

More details and clips can be found on