Astra Zeneca IMFINZI – Integrated Patient-Focused Pharma Communications

While on contract with Brightworks, I led the end-to-end project management of AstraZeneca’s IMFINZI (durvalumab) initiatives, delivering print and digital solutions aligned with regulatory standards and patient care priorities. AstraZeneca is a global, science-led biopharmaceutical company focused on advancing patient outcomes through innovation.

This highly regulated healthcare work demanded precision, speed, and seamless collaboration across internal teams and external vendors. My role required fluency in pharma compliance, creative workflows, and asset management systems to ensure timely, accurate, and fully compliant deliverables.

Project Scope Included:

  • Managing English and French-language materials in adherence with PAAB (Pharmaceutical Advertising Advisory Board) guidelines
  • Overseeing content submissions and approvals via Veeva Promomats, AstraZeneca’s digital asset management system
  • Coordinating creative production across Workamajig, with oversight of designers, copywriters, translators, proofreaders, and print partners
  • Delivering a mix of patient and caregiver-focused materials, such as:
    • Nurse handbooks, postcards, dosing guides, and brochures
    • Conference presentations and workshop slide decks
    • Website redesigns and content updates
  • Leading multi-market social media campaign development, ensuring consistency across touchpoints