As a Product Manager (Contract) with Diamond Marketing Group, I worked closely with TD Bank to manage stakeholder relationships and help deliver enterprise-level digital solutions.

TD Invent (tdinvent.td.com) is TD Bank's Enterprise Innovation Hub — the official website for TD Bank's enterprise approach to innovation, serving as a central hub highlighting TD initiatives across the organization.

Key Initiatives

• Managed off-hours security testing and deployment for critical updates including DDL migrations, production pushes, and enhanced security protocol implementations
• Coordinated with internal stakeholders, external partners, and development team to ensure all updates were thoroughly tested with minimal downtime
• Created and facilitated training sessions for content creators and stakeholders on navigating the back-end system
• Developed hands-on training materials enabling content providers to independently manage and update website content
• Led project management for structured tagging plan implementation, including taxonomy development and metadata management strategies

TD Stories (stories.td.com) is a public-facing platform that showcases financial advice, social impact initiatives, and the culture of care within TD Bank Group.

Key Initiatives

• DDL migrations and production pushes
• Enhanced security protocol updates
• Managed off-hours testing and deployment, coordinating with internal stakeholders, external partners, and development team
• Created and facilitated comprehensive training sessions for content creators and stakeholders on CMS back-end navigation, including content updates, publishing workflows, and system functionality

As Project Lead, designer, and developer, I managed the complete end-to-end website build for IG Wealth Management (Burlington), from initial concept through deployment.

Project Scope

• Client Discovery & Kickoff — Initial consultation to understand project goals, target audience, brand positioning, and functional requirements
• Wireframing & Information Architecture — Produced wireframes and sitemap to streamline structure and user flow
• Visual Design & Branding — Created design mockups, established visual hierarchy, and developed cohesive aesthetic aligned with brand identity
• Front-End Development & WordPress Implementation — Developed site, integrated plugins, configured CMS, ensured optimal performance across all devices
• Content Strategy & Migration — Organized and optimized content structure, wrote copy where needed, ensured SEO best practices
• Hosting & Domain Setup — Configured web hosting, managed domain registration/DNS settings, implemented SSL certificates
• Quality Assurance & Testing — Cross-browser testing, mobile responsiveness checks, performance optimization, and functionality validation
• Launch & Deployment — Managed migration from staging to production, monitored launch performance
• Post-Launch Support — Documentation, training, and ongoing maintenance recommendations

Capitalize for Kids (capitalizeforkids.org) is a charitable organization dedicated to improving mental health outcomes for children and youth. As Product Manager at Diamond Marketing Group, I proactively initiated, planned, and executed a website rebuild to enhance user experience and better communicate the organization's mission.

Key Initiatives

• Information Architecture & UX Design — Restructured site navigation, content hierarchy, and user flows to improve accessibility and engagement for parents, donors, and mental health professionals
• Requirements Gathering & Documentation — Created detailed functional specifications and technical requirements to guide development
• Responsive Design & Development Oversight — Ensured mobile-first design principles and cross-browser compatibility
• Stakeholder Communication & Sprint Management — Facilitated regular status meetings, managed project timelines, and coordinated feedback loops between the organization and development team

BeiGene is a global biotechnology company focused on developing and delivering innovative oncology medicines. While on contract with Brightworks, I served as Project Manager for BeiGene Canada, overseeing the launch and ongoing management of their Canadian digital presence and supporting print materials.

Website Migration & Digital Platform

• Led end-to-end PM of BeiGene Canada's website migration from U.S. dev team to Canada
• Managed comprehensive QA testing including cross-browser compatibility, responsive design validation, user flow testing, and content accuracy verification
• Oversaw implementation of enhanced security protocols including SSL certification, security plugin configuration, and ongoing vulnerability monitoring
• Coordinated off-hours deployment and testing to ensure zero downtime during migration
• Ensured all digital content met Canadian pharmaceutical advertising regulations

Print & Collateral

• Brand materials · Enrollment forms · Comparative tools · Patient brochures · Patient kits · Patient study reports · Medical journal ads · Presentation decks · Pull-up banners · Tabletop displays
• Coordinated English and French bilingual content development, translation, proofreading, and regulatory approval
• Oversaw vendor relationships with printers, translators, and production partners

As Product Manager at Diamond Marketing Group, I led the strategic development and execution of The JUNOS 2025 New Artist Contest — a digital campaign to discover and promote Canada's next generation of musical talent. The campaign achieved 2,400 qualified submissions during the four-day entry period.

Project Scope & Execution

• Quality Assurance & Security Testing — Internal QA, penetration testing, and accessibility testing to WCAG standards
• Localization & Asset Management — French translations and stock photography acquisition
• Integrated Marketing Campaigns — Synchronized social media and email campaigns with third-party vendors
• Custom Video Content Integration — Oversaw video upload coordination and embedded personalized artist video content, including Instagram clips of each artist
• Analytics & Performance Monitoring — Comprehensive tracking for engagement metrics and submission rates
• Post-Mortem Reporting & Analysis — Detailed post-campaign reports delivered to stakeholders

While on contract with FleishmanHillard HighRoad, I led the strategic planning and operational logistics for an interactive brand experience for Capital One Canada at the 2022 Markham Fair. The claw machine activation — titled "A Fair Game" — was designed so every participant would win, directly reflecting Capital One's brand philosophy: "You've Got This. We've Got You."

Project Scope

• Market Research & Opportunity Analysis across major Ontario and Quebec events
• Vendor Sourcing: sourced claw machines across North America for refurbishment or custom fabrication, evaluating cost-benefit analysis
• Logistics & Operations: coordinated trucking, transportation, equipment setup, and technical requirements
• Budget Development across equipment procurement, booth fabrication, logistics, and contingency
• Cross-Functional Coordination with teams across Toronto and local partners in Markham

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For Veterans Day 2021, Veterans United Home Loans — the nation's #1 VA lender — launched a powerful multi-channel campaign honouring Veterans. The brand gave away 11 mortgage-free homes to 11 deserving Veterans, including one grand prize winner through a national sweepstakes. The campaign spanned Pre-Veterans Day, Day-Of, and Post-Veterans Day messaging.

Digital Project Manager Role

Working with cross-functional teams from Performance Art (Toronto & NYC), internal/external creative partners, and the client (Missouri), I led end-to-end digital execution:

• Oversight of all creative and copywriting resources (internal & external)
• Yahoo & AOL login takeovers with embedded video · Yahoo static & dynamic placements (Homepage, Sports & Finance) · Yahoo rotational billboard with video · Yahoo pre-roll (desktop)
• Facebook & Instagram Stories and Feed posts · YouTube mastheads and animated banners · Twitter in-feed videos
• Animated/static display banners · retargeting units · digital billboards
• Penetration testing, accessibility testing, and final deployment
• Vendor coordination across third-party platforms and media partners

Campaign Results

• 11 home giveaways with strong national engagement
• High-profile appearances including NBA's Muggsy Bogues and actor Rob Riggle
• Robust earned media coverage reinforcing Veterans United's brand purpose

Campaign Videos

As Project Manager, I led end-to-end development and fabrication management of the National Pork Producers Council (NPPC) — World Pork Board EXPO 2022 trade show booth for the 2022 World Pork Expo in Des Moines, Iowa. The booth was featured at the world's largest pork-specific trade show, attracting over 10,000 producers and industry professionals from around the globe.

Project Management Scope

• Project Initiation & Planning: scope, deliverables, charter, timeline, and budget covering design through dismantling
• Cross-Functional Leadership: FleishmanHillard HighRoad creative (Toronto), account team (St. Louis), and fabrication partner (Des Moines)
• Design Development & Approval Management: booth concept development, client review cycles, brand guidelines compliance
• Fabrication Vendor Management: RFP development, vendor evaluation, contract negotiation, quality assurance standards
• Print Production: large-format graphics, dimensional signage, branded collateral, color matching, proofing cycles
• Logistics & Supply Chain: shipping, freight, trade show general contractor coordination, delivery scheduling
• Installation & On-Site Management: venue labor unions, trade show compliance verification
• Trade Show Compliance: height/structural requirements, fire safety, electrical code, ADA standards

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Kimberly-Clark's Heroes in Prevention was an integrated education and awareness initiative focused on infection prevention, staff engagement, and patient safety for the elder care community. The campaign combined advanced hygiene technology with real-time data monitoring and frontline staff education.

Key Campaign Elements

• Branded digital experience for elder caregivers, including early-stage development app
• U.S. video production featuring Dr. Bill H. Thomas, renowned geriatrician (Watch on Vimeo)
• Dedicated YouTube channel featuring original educational content
• Eldercare staff and patient contests to drive engagement

Video Production Management

• Led comprehensive pre-production planning for U.S.-based video shoot including travel logistics, accommodations, and shooting schedule
• Managed cross-border logistics and customs clearance for camera and AV equipment from Canada to U.S. elder care facilities, including carnets and temporary import permits
• Sourced and managed on-camera talent, camera equipment rentals, and video editors
• Created instructional documentation for elder care facility staff: camera operations guides, filming best practices, troubleshooting guides

YouTube Channel Development

• Channel strategy, SEO optimization, content calendar, and privacy/compliance configuration
• Resource planning and scheduling across multiple time zones

I led end-to-end delivery of a bilingual, two-player trivia game experience designed to drive engagement at the Mezavant trade booth during Canadian Digestive Diseases Week (CDDW) — one of Canada's leading conferences for gastroenterologists. Activations ran Canada-wide across Toronto, Montreal, Calgary, Vancouver, and Victoria.

Project Scope

• Directed all phases of the project lifecycle, coordinating cross-functional teams across Montreal, Toronto, and Columbus, OH (GSW game development)
• Oversaw creative, technical, and client communications
• Procured and managed all hardware for regional QA testing and final deployment
• Coordinated multilingual support and logistics including translators, brand ambassadors, game testers, and trucking partners across Quebec and B.C.
• Primary liaison with booth fabricators in Calgary and on-site conference staff in Victoria and Vancouver
• Successfully introduced interactive trivia game-based engagement — one of the client's first uses of this format — which helped attract more visitors and set a new standard for future conference activations

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Paranormal Activity: The Lost Soul is an immersive first-person survival horror VR experience. As Digital Project Lead, I spearheaded the marketing strategy, digital asset creation, and assisted in the product launch across HTC Vive, Oculus Rift, PlayStation VR, Meta Quest, and Windows PC.

Key Responsibilities

• Marketing & Campaign Strategy for target audiences across PlayStation VR, Oculus, and Steam
• Campaign Execution & Paid Media — Coordinated with Brightworks on content development and Facebook/Google Ads
• Digital Asset Management — Produced trailers, promotional graphics, and platform-specific social media content
• Website Design & Development — Official product website with sitemap planning, wireframes, and front-end development
• International Coordination — Managed relationships with mobile developers in Iceland and Saskatchewan
• Cost Reduction — Decreased production expenses by insourcing design, development, and content management
• Cross-Platform Launch — Synchronized marketing across PlayStation Store, Oculus Store, and Steam

Game Details

Set in a suburban home, players explore to uncover a terrifying mystery utilizing a flashlight with limited battery life. Features a proprietary "scare engine" for unique playthroughs. Developer: VRWERX · Released August 15, 2017 · Engine: Unreal Engine · ESRB: M17+

The Nashville Film Festival (nashvillefilmfestival.org) is one of the longest-running film festivals in the South, celebrating independent cinema and emerging filmmakers. As Project Manager, I spearheaded the development and production of the official 2017 Festival Intro Video.

Key Responsibilities

• Creative Concept Development — Defined the visual narrative and created storyboards
• Pre-Production Planning — Managed timelines, budgets, and resource allocation across all production phases
• Cross-Functional Collaboration — Coordinated with videographer/editor, copywriter, voice-over artist, and festival organizers
• Stakeholder Coordination — Aligned festival leadership and sponsors to ensure the video reflected brand values and objectives
• Festival Integration — Ensured seamless deployment of the intro video across multiple screening venues

Sharknado VR: Eye of the Storm is an immersive VR action-adventure experience based on the cult-classic film franchise. As Project Manager, I spearheaded digital asset creation and product launch coordination for this entertainment-driven VR experience.

Key Responsibilities

• Project Management & Timeline Coordination — Managed project roadmap, sprint planning, and milestone tracking
• Cross-Functional Team Leadership — Coordinated with external developers and platform partners
• Marketing & Campaign Strategy and Paid Media — Facebook, Google Ads, and entertainment-focused digital channels
• Stakeholder Communication & Reporting — Regular status meetings and feedback loops
• Risk Management & Quality Assurance — Identified risks, implemented mitigation strategies, and oversaw quality control

Game Details

Players survive waves of airborne sharks using chainsaws, machine guns, shotguns, and more — with time manipulation, dynamic environments, and procedural enemy spawns. Developer: Autumn VR / Melcher Studios · Steam: Nov 7, 2018 · PSVR: Apr 8, 2020 · ESRB: M17+

Autumn VR, based in Edmonton, Alberta, was launched as a subsidiary of Autumn Productions to push the boundaries of immersive storytelling. The studio developed pioneering virtual reality experiences including the feature-length 360° film Jesus VR: The Life of Christ, and VR game titles Paranormal Activity: The Lost Soul and Sharknado VR: Eye of the Storm.

Key Contributions

• Cross-Functional Project Oversight: Managed multiple interactive and print campaigns from concept to delivery for mobile, web, and VR platforms
• International App Development: Coordinated with mobile developers in Iceland and Saskatchewan for platform-specific assets
• Brand Development: Led creation of company and product branding for Autumn VR and all entertainment properties
• Website Design & Development: Developed and maintained corporate and product websites including sitemaps and wireframes; executed front-end and back-end development
• Marketing & Campaign Strategy: Led high-level marketing strategies for each VR title; collaborated with external specialists on Facebook and Google Ads rollouts
• Digital Asset Management: Produced and managed trailers, social media content, and press kits; created and maintained YouTube channels and official social accounts for all three properties
• Cost Reduction: Decreased production expenses by insourcing design, development, and content management tasks

Autumn Productions was a Canadian film production company that produced and financed the Sundance hit Lovesong, as well as Two Lovers and a Bear, Elvis and Nixon, Entertainment, The Con Is On, Behold My Heart, & Simon Baker's Breath. My work spanned from project management to music licensing, marketing strategy, and digital platform development.

Core Contributions

Project Management & Cross-Team Coordination

• Acted as the Canadian-based Project Manager for several film and media projects, liaising with app developers, music supervisors, and post-production teams.
• Oversaw timelines, vendor relations, and facilitated scope development, risk mitigation, and stakeholder communications, ensuring project momentum across shifting production schedules.

Digital Strategy & Web Development

• Designed and developed multiple websites (front-end and back-end), including the company's official web presence and project-specific sites to support film promotion and investor outreach.
• Produced wireframes and sitemaps to streamline the launch of digital marketing assets and content.
• Built custom microsites and landing pages aligned with campaign and investor initiatives.

Creative Production & Content Delivery

• Managed the design, approval, and release of brand-aligned print and digital materials for various titles under the Autumn Productions slate.
• Collaborated with designers, editors, and content writers to ensure delivery of studio-grade visuals for web, social, and print applications.
• Assisted in the coordination and packaging of key art, posters, and branded decks for investor pitches and distribution opportunities.

Marketing Campaigns & Social Strategy

• Partnered with in-house and external marketers to design high-level marketing plans tailored for film festivals, theatrical runs, and direct-to-digital releases.
• Developed content strategies for official social media accounts and YouTube channels, maintaining consistent voice, branding, and messaging across platforms.
• Provided execution oversight for paid social ad campaigns, metadata optimization, and A/B testing for audience engagement.

Key Projects

• Jesus VR: The Story of Christ
• Led brand development and launch coordination for Autumn VR, our virtual reality branch. Worked closely with internal teams to define brand identity, digital presence, and go-to-market positioning for the studio's immersive media projects.
• Ongoing development with Americana Music Publishing, supporting music licensing, supervision, and rights management for film projects.