Jesus VR: The Life of Christ in 360° is an immersive virtual reality experience that brings biblical narratives to life through cinematic 360° storytelling. This groundbreaking VR title allowed users to witness key moments from the life of Christ in an unprecedented immersive format across multiple VR platforms. As Project Manager, I spearheaded a comprehensive marketing strategy, digital asset creation, and product website development for this faith-based VR experience.
- Marketing & Campaign Strategy – Developed marketing strategies for the VR title, aligning creative direction with faith-based audiences, educational institutions, and platform requirements
- Campaign Execution & Paid Media – Collaborated with external marketing specialists to execute campaign tactics including content development, distribution planning, and targeted paid media coordination across Facebook, Google Ads, and faith-based digital networks
- Campaign Rollout Management – Oversaw campaign launch, coordinating timeline and deliverables to ensure synchronized promotional efforts during key religious seasons and educational periods
- Digital Asset Management – Managed digital marketing collateral including trailers, 360° preview videos, brand collateral, and social media content tailored for religious and educational audiences
- Social Media & Channel Management – Created and maintained YouTube channel and social media accounts, developing content calendars and engagement strategies to build community among faith-based audiences and drive awareness
- Website Design & Development – Developed and maintained the official product website, including sitemap planning, wireframe creation, and front-end web development
- Front-End Development & Digital Operations – Executed responsive web design and interactive elements to streamline digital operations and enhance user experience across all devices
- Mobile App Wireframes & Sitemap Development – Created comprehensive wireframes and sitemaps for mobile app interface, defining user flows and navigation structures to optimize the mobile VR experience
- International Coordination – Managed relationships with developers and distributors to deliver platform-specific assets, updates, and localized content for global distribution across diverse faith communities
- Educational & Institutional Outreach – Developed marketing materials and partnership strategies targeting churches, religious education programs, and faith-based organizations to expand market reach beyond traditional audiences
Impact
The Jesus VR: The Life of Christ in 360° launch successfully introduced immersive biblical storytelling to the VR market, achieving strong reception among faith-based communities and educational institutions while maintaining lean operational costs through strategic in-house execution and targeted audience engagement.
