An interactive fan engagement experience celebrating Canada’s rising musical talent. As part of the with the Diamond Marketing team, I led the project management of the JUNOS 2025 New Artist Contest microsite – a bilingual digital experience designed to connect fans with emerging Canadian artists while amplifying JUNOS brand visibility in the lead-up to the live broadcast.
Project Highlights:
- Bilingual microsite design and development (EN + FR) for contest participation
- DNS setup and site deployment, including tagging plan implementation and internal QA
- Penetration and accessibility testing to ensure secure and inclusive access
- Managed French translations, stock photography acquisition, and coordination with animation resources
- Integrated social and email campaign scheduling with third-party vendors for timed promotional rollout
- Embedded custom artist video content — Instagram clips from each artist thanking The JUNOS — to humanize the experience and promote music directly through the platform
- Created and delivered post-mortem reporting, bug tracking, and analytics reviews
- Achieved 2,400 qualified submissions during the four-day entry period
Prize Package Included:
- A TV camera lens filter signed by Michael Bublé
- 2 JUNOS hoodies, 2 JUNOS tees, and 2 JUNOS hats
(Contest closed March 31, 2025 at 11:59am ET)
Unfortunately, I have no imaging from the contest….so, here are some images from the JUNO award (’94 & ’96) winning band that I was in back in the 1990’s. No, I do not have leather pants.
