I have managed AstraZeneca projects and campaigns across multiple agencies, including Healthwise Creative Resource Group, GSW Worldwide/inVentiv Health, Anderson DDB Health & Lifestyle, and Brightworks. This cross-agency experience provided deep expertise in AstraZeneca’s brand standards, regulatory requirements, and therapeutic portfolio.
AstraZeneca is a global, science-led biopharmaceutical company focused on advancing patient outcomes through innovation. On contract with Brightworks, I led the end-to-end project management of AstraZeneca’s IMFINZI (durvalumab) initiatives, delivering print and digital solutions aligned with regulatory standards and patient care priorities.
This highly regulated healthcare work demanded precision, speed, and seamless collaboration across internal teams and external vendors. My role required fluency in pharma compliance, creative workflows, and asset management systems to ensure timely, accurate, and fully compliant deliverables.
Project Management Scope Included:
- Project managed conference presentation materials, including workshop slide decks and speaker support documentation
- Managed website redesign projects and content updates, coordinating with development teams and stakeholders
- Led multi-market social media campaign development, managing project timelines and ensuring brand consistency across all digital touchpoints
- Project managed English and French-language materials in adherence with PAAB (Pharmaceutical Advertising Advisory Board) guidelines, ensuring regulatory compliance across all deliverables
- Oversaw content submissions and approvals via Veeva Promomats, AstraZeneca’s digital asset management system, managing workflows from initial submission through final approval
- Coordinated creative production, managing cross-functional teams including designers, copywriters, translators, proofreaders, and print vendors to meet aggressive timelines
- Led project delivery of patient and caregiver-focused materials:
- Information Brochures
- Product Monographs
- Clinical Study Reprints
- Medical Journal Advertisements
- Detailing Aids/Visual Aids
- Sales Representative Leave-Behinds
- Formulary Binders/Kits
- Dosing Guides and Charts
- Prior Authorization Forms
- Sample Request Forms
- Clinical Trial Recruitment Materials
- Patient Education Materials:
- Patient Guides and Brochures
- Patient Information Leaflets
- Treatment Journey Guides
- Medication Guides
- Adherence/Compliance Tools
- Patient Starter Kits
- Injection Training Guides
- Side Effect Management Guides
- FAQ Booklets
- Point-of-Care/Office Materials:
- Tear Sheets/Pad Sets
- Prescription Pads
- Postcards
- Shelf Talkers
- Counter Cards
- Pull-Up Banners/Retractable Banners
- Table Tents
- Window Clings
- Direct Mail:
- Healthcare Provider Mailings
- Patient Recruitment Mailers
- Product Launch Announcements
- Reminder/Follow-up Postcards
