As a Product Manager (Contract) with Diamond Marketing Group, I worked closely with TD Bank to manage stakeholder relationships, and help in delivering enterprise-level digital solutions. I collaborated with cross-functional teams including developers, designers, and business stakeholders.
TD Brand Corner is a comprehensive internal platform designed to centralize brand resources, streamline approval processes, and enhance collaboration across TD teams. Key components include:
- Brand Approval Management Tool – Creative submission and approval manager tool featuring:
- Approval process management for brand assets
- Compliance checks and version control
- Scalable ticketing system with custom workflows, filterable views, and commenting capabilities
- Data export functionality
- Brand Intake Management Tool (Helpdesk Ticketing) – Software solution for efficient request handling – streamlining and automating the collection, organization, and management of incoming requests, inquiries, and applications
- Analytics Dashboard – Build and tagging plans for performance insights
- Brand Integration Manager & Digital Assets Management Tool – Centralized integration management and repository for brand materials
- Brand Assets Management Tool Updates
- Integration with Third-Party Resources/Software:
- PageProof (online proofing software)
- mfiDigital (security solution)
- SDK iframe implementation
- PageProof Integrations (review + approval software)
- Tagging plan implementation
- DAM integration
- Enhanced Features:
- Webforms/signups
- AI Gamification with points incentive/gamification
- Colour contrast tool
- User roles & gamification
- SDK Integrations