Mycoolief.com
Website build and deployment for Mycoolief.com (U.S.)
Coolief Cooled RF is a minimally-invasive, outpatient treatment that can safely treat chronic pain that circulates water through the device while heating nervous tissue to create a treatment area that is larger than conventional RF treatments.
Project Management & Web Development:
- End-to-End Project Leadership: Project managed complete project lifecycle from initiation through closing, including scope definition, resource planning, execution, monitoring, and formal project closure
- Cross-Functional Team Coordination: Worked with U.S. design team and coordinated with web developers in the Philippines, managing communication across time zones and ensuring alignment on deliverables and timelines
- Information Architecture: I created wireframes to optimize user experience, site navigation, and content hierarchy
- Website Development Oversight: Managed full website build including:
- Requirements gathering and technical specifications
- UI/UX design implementation
- Front-end and back-end development coordination
- Content management system integration
- Responsive design for cross-device compatibility
- Quality assurance and user acceptance testing
- Cross-browser compatibility testing
- Performance optimization
- SEO best practices implementation
- Regulatory Compliance: Ensured all website content met FDA guidelines and medical device advertising regulations for U.S. market
TANZEUM.com (U.S. Residents)
TANZEUM is an injectable prescription medicine that may improve blood sugar in adults with type 2 diabetes.
Project Management & Stakeholder Coordination:
- Strategic Planning & Execution: Led development and management of digital/interactive project plan, established comprehensive timeline, created detailed budget allocation, and managed resource planning and procurement
- Stakeholder Communication Management: Ensured consistent communication of project status to all key stakeholders on a regular and established basis, providing transparency into project health, risks, and milestone achievement
- Team Relationship Building: Established a close working relationship with key project team members across creative, development, accounts, and medical/regulatory teams to foster collaboration and efficient problem-solving
- Digital Platform Development: Managed website build and digital campaign implementation including:
- Patient education content strategy
- Interactive tools and resources development
- Email campaign design and deployment
- Landing page optimization
- Analytics and conversion tracking setup
- A/B testing and performance optimization
- Mobile-responsive design implementation
- Regulatory & Compliance Management: Coordinated review and approval processes to ensure all digital content met pharmaceutical advertising regulations and FDA guidelines for prescription medications
UsinLupus.com
Us in Lupus is designed to give you more than just the facts about lupus. It’s a resource designed by GSK that offers people living with lupus the skills, tools, and confidence they need to help them face lupus.
Project Management & Digital Campaign Execution:
- Comprehensive Project Planning: Led project management of digital/interactive project plan, timeline development, budget creation and management, and resource allocation to ensure successful delivery
- Communication & Reporting: Ensured consistent communication of project status to all key stakeholders on a regular and established basis, providing visibility into progress, risks, and decision points
- Website Development & Patient Resource Platform: Managed development of patient education and support platform including:
- Patient journey mapping and content strategy
- Community features and interactive tools
- Resource library development and organization
- Video content production coordination
- Mobile app integration and functionality
- User registration and profile management systems
- Content personalization features
- Accessibility compliance for diverse patient needs
- Digital Marketing & Email Campaigns: Oversaw digital marketing initiatives including:
- Email campaign strategy and segmentation
- Patient engagement workflows and automation
- Educational newsletter development
- Trigger-based email sequences
- Performance analytics and optimization
- CAN-SPAM compliance management
- Cross-Functional Collaboration: Coordinated with creative teams, developers, medical affairs, legal/regulatory, and brand teams to ensure all deliverables met brand standards, medical accuracy requirements, and compliance guidelines
- Quality Assurance: Managed comprehensive testing processes including content validation, functionality testing, user experience testing, and regulatory compliance verification
BelieveUCan.ca
A Canadian website built for those living with ulcerative colitis. This patient education platform served as a comprehensive reference tool providing disease information, treatment resources, and support for the ulcerative colitis community in Canada.
Project Management & Web Development:
- Project Initiation & Planning: Defined project deliverables, created comprehensive project charter, developed SOW (Statement of Work), established project estimate and budget parameters
- Resource Management: Gathered all project assets and materials required for production team in Canada and coordinated with web development team in Ukraine to ensure seamless collaboration across time zones
- Stakeholder Coordination: Created detailed project budget and procurement schedule, managing vendor relationships with Ukraine-based developers and establishing clear communication protocols and timeline expectations
- Project Execution & Monitoring: Assigned and tracked resources across development phases, created and led status meetings, maintained updated project schedule as needed, and provided status reporting to internal and external stakeholders
- Budget & Financial Management: Monitored and controlled project costs, accounted for resource allocation, confirmed budget was on track, and ensured all deliverables were being met within financial constraints
- Website Development Oversight: Managed full website build lifecycle including:
- Information architecture and sitemap development
- Wireframe creation and user experience design
- Front-end and back-end development coordination
- Content management system (CMS) implementation
- Responsive design for mobile and tablet optimization
- Cross-browser compatibility testing
- Accessibility compliance (WCAG standards)
- Quality assurance and user acceptance testing
- Project Closure: Prepared comprehensive final project report, conducted project evaluation with stakeholders, completed final checklist, and delivered all project documentation
- Technical Deliverables: Created sitemap and wireframes to establish site structure and user flow
LowerMyTrigs.com – Website Build (U.S.)
VASCEPA was a prescription medicine used to lower high levels of triglycerides (fats) in adults. The website was an online patient education and brand awareness platform designed to inform healthcare providers and patients about treatment options for elevated triglyceride levels.
Project Management & Digital Campaign Development:
- Project Initiation: Defined deliverables and created comprehensive project initiation documentation including project charter, budget analysis, resource identification, and detailed project schedule with milestone tracking and SOW development
- Project Execution & Resource Management: Created and managed project execution plan, assigned and tracked resources across cross-functional teams, conducted regular status meetings with stakeholders, maintained current project schedule, and flagged issues and risks as needed with mitigation strategies
- Budget & Performance Monitoring: Monitored cost of resources throughout project lifecycle, confirmed budget alignment with deliverables, ensured all milestones were being met according to timeline and quality standards
- Project Documentation & Closure: Prepared final project reporting, conducted post-project evaluation, and created comprehensive checklists for quality assurance and project handoff
- Website Development & Implementation: Managed full-stack web development including:
- Requirements gathering and technical specifications
- Content strategy and information architecture
- UI/UX design coordination
- Front-end development (HTML, CSS, JavaScript)
- Back-end development and CMS integration
- Database architecture and API integration
- Responsive and mobile-first design implementation
- SEO optimization and metadata management
- Analytics integration and tracking setup
- Security protocols and HIPAA compliance considerations
- Performance optimization and load testing
- Email Campaign Management: Oversaw email marketing campaigns including:
- Email template design and development
- HTML email coding and testing across email clients
- Segmentation strategy and audience targeting
- A/B testing and performance optimization
- CAN-SPAM compliance and unsubscribe management
- Integration with email service providers (ESP)
- Automated workflow setup and trigger-based campaigns
- Performance reporting and analytics tracking
- Quality Assurance & Testing: Conducted comprehensive QA processes including functionality testing, content validation, regulatory compliance verification, and cross-platform compatibility testing
