Capitalize for Kids: Mental Health for Kids Website Rebuild
Capitalize for Kids (capitalizeforkids.org) is a charitable organization dedicated to improving mental health outcomes for children and youth. As Product Manager at Diamond Marketing Group, I proactively initiated, planned, and executed a website rebuild to enhance user experience and better communicate the organization’s mission. I collaborated with cross-functional teams including developers, designers, UX specialists, and organizational stakeholders to deliver the following initiatives:
- Information Architecture & UX Design – Restructuring of site navigation, content hierarchy, and user flows to improve accessibility and engagement for parents, donors, and mental health professionals
- Requirements Gathering & Documentation – Created detailed functional specifications, and technical requirements to guide development and ensure alignment with organizational objectives
- Responsive Design & Development Oversight – Ensured mobile-first design principles and cross-browser compatibility to deliver a seamless experience across all devices
- Stakeholder Communication & Sprint Management – Facilitated regular status meetings, managed project timelines, and coordinated feedback loops between the organization and development team
