To celebrate the 10‑year milestone of the partnership between TD Bank Group and Aeroplan in 2024, a high‑profile digital contest was launched, featuring more than 20 million Aeroplan points—with a grand prize of 10 million points.
The campaign captured nationwide attention among Aeroplan cardholders, generating over 121,000 qualified entries in just 10 days (November 7‑16, 2024) and driving average daily site traffic of 12,499 visitors.
My role as Product Manager:
- Managed the launch of a fully bilingual EN/FR microsite, coordinating internal stakeholders and external development teams to deliver on brand and technical specifications.
- Directed full QA and security compliance efforts, including PEN testing and accessibility verification for both language versions, to ensure a seamless and inclusive user experience.
- Oversaw localization workflows, aligning translation efforts with creative and technical requirements to maintain brand voice.
- Sourced and managed licensed visual assets and coordinated motion‑content production with internal animators and external vendors.
- Led post‑launch performance review and process optimization, capturing insights to refine future campaigns.
- Orchestrated the scheduling and execution of paid‑social and email campaigns through third‑party vendors, aligning timelines, deliverables and budgets across teams.
- Oversaw tagging schema execution, directing resources to enable accurate analytics and real-time campaign performance monitoring.
