As Project lead, designer, and developer, I managed the complete end-to-end website build for IG Wealth Management (Burlington), from initial concept through deployment.
- Client Discovery & Kickoff – Conducted initial consultation to understand project goals, target audience, brand positioning, and functional requirements
- Wireframing & Information Architecture – Produced wireframes and sitemap to streamline the structure and user flow of digital marketing assets and content
- Visual Design & Branding – Created design mockups, established visual hierarchy, and developed a cohesive aesthetic aligned with brand identity
- Front-End Development & WordPress Implementation – Developed site, integrated plugins, and configured CMS functionality, and ensured optimal performance across all devices
- Content Strategy & Migration – Organized and optimized content structure, wrote copy where needed, and ensured SEO best practices throughout the site
- Hosting & Domain Setup – Configured web hosting environment, managed domain registration and DNS settings, and implemented SSL certificates for security
- Quality Assurance & Testing – Conducted comprehensive cross-browser testing, mobile responsiveness checks, performance optimization, and functionality validation
- Launch & Deployment – Managed site migration from staging to production, monitored launch performance, and ensured seamless go-live execution
- Post-Launch Support – Provided documentation, training, and ongoing maintenance recommendations to ensure long-term site stability and success
