Hot Wheels Live
Hot Wheels Live traveled to various festivals and events, searching for the biggest Hot Wheels Fans. The Tour featured a tricked-out Hot Wheels Garage, Hot Wheels Brand Ambassadors and the latest Hot Wheels toys, BMX riders, & interactive displays.
- Project management included:
- Web design creative
- Web development (front-end/back-end)
- Monthly newsletter deployment (email campaign)
- Social Media campaign
- Hiring of brand ambassadors for each event
- Video capturing & editing resources
- Event logistics & set-up