Lyft – Driver Milestones Recognition Series

Project objective was to increase sentiment that the Lyft brand treats its drivers better, and to thank them for being part of the Lyft community.

  • Project Managing of:
    • Milestone emails (designs & deploy)
    • Lyft Anniversary emails (designs & deploy)
    • Birthday emails (designs & deploy)
    • external resources for voiceover, background music, video & animation
    • Internal resources – creatives, copywriting, proofing