Client: Mezavant / Canadian Digestive Diseases Week (CDDW)
Role: Project Manager
Location: Canada-wide (Toronto, Montreal, Calgary, Vancouver, Victoria)
Led the end-to-end delivery of a bilingual, two-player trivia game experience that was designed to drive engagement at the Mezavant trade booth during Canadian Digestive Diseases Week – one of the country’s leading conferences for gastroenterologists.
- Directed all phases of the project lifecycle, coordinating cross-functional teams across Montreal, Toronto, and Columbus, OH (GSW game development).
- Oversaw creative, technical, and client communications, ensuring seamless alignment between stakeholders and production teams.
- Procured and managed all hardware for regional QA testing and final deployment
- Coordinated multilingual support and logistics, including translators, brand ambassadors, game testers, and trucking partners across Quebec and B.C.
- Acted as the primary liaison with booth fabricators in Calgary and on-site conference staff in Victoria and Vancouver.
- Successfully introduced an interactive trivia game to the booth experience for one of the client’s first uses of game-based engagement, which helped attract more visitors and set a new standard for future conference activations.
