Paranormal Activity: The Lost Soul

Paranormal Activity: The Lost Soul is an immersive virtual reality horror experience. As Digital Project Lead, I spearheaded the marketing strategy, digital asset creation, and assisted in the product launch for this VR title across multiple platforms (HTC Vive, Oculus Rift, PlayStation VR, Meta Quest, Windows PC). I managed cross-functional initiatives spanning creative development, web design, campaign execution, and international coordination to maximize market impact while significantly reducing operational costs through strategic insourcing.

Trailers

  • Marketing & Campaign Strategy – Developed high-level marketing strategies for the VR title, aligning creative direction with target audiences and platform requirements across PlayStation VR, Oculus, and Steam
  • Campaign Execution & Paid Media – Collaborated with external marketing specialists (Brightworks) to execute campaign tactics including content development, distribution planning, and paid media coordination across Facebook and Google Ads
  • Campaign Rollout Management – Oversaw campaign launch, coordinating timeline and deliverables across internal teams and third-party vendors to ensure synchronized promotional efforts
  • Digital Asset Management – Produced and managed digital marketing collateral including trailers, promotional graphics, and platform-specific social media content
  • Social Media & Channel Management – Created and maintained official YouTube channel and social media accounts, developing content calendars and engagement strategies to build community and drive awareness
  • Website Design & Development – Developed and maintained the official product website, including sitemap planning, wireframe creation, and front-end web development to showcase the VR experience and drive conversions
  • Front-End Development & Digital Operations – Executed responsive web design and interactive elements to streamline digital operations and enhance user experience across all devices
  • International Coordination – Managed relationships with mobile developers in Iceland and Saskatchewan to deliver platform-specific assets, updates, and localized content for global distribution
  • Cost Reduction Initiatives – Decreased production expenses by insourcing design, development, and content management tasks normally handled by agencies or freelancers, resulting in significant budget optimization without compromising quality
  • Cross-Platform Launch Coordination – Synchronized marketing efforts across PlayStation Store, Oculus Store, and Steam, ensuring consistent messaging and optimized visibility at launch

Impact

The Paranormal Activity: The Lost Soul launch successfully introduced the franchise to the VR gaming market, achieving strong critical reception and platform visibility while maintaining lean operational costs through strategic in-house execution and international collaboration.

Developer/Publisher: VRWERX
Release Date: August 15, 2017
Genre: First-Person Survival Horror
Engine: Unreal Engine
ESRB Rating: Mature 17+ (Blood and Gore, Intense Violence)
Platforms: HTC Vive, Oculus Rift, PlayStation VR, Meta Quest, Windows PC (non-VR support added)

Gameplay Overview

Paranormal Activity: The Lost Soul is an original VR horror experience inspired by the Paranormal Activity film franchise. Set in a seemingly ordinary suburban home, players explore the environment to uncover a terrifying mystery, utilizing a flashlight with limited battery life. The game features a proprietary “scare engine” that ensures a unique experience with each playthrough.

Key Features:

  • Immersive Environment: Navigate a detailed suburban home filled with atmospheric tension.
  • Dynamic Scare System: Experience unpredictable scares that adapt to your gameplay.
  • Exploration-Based Gameplay: Uncover clues and solve puzzles to progress through the story.
  • Limited Resources: Manage flashlight battery life and other scarce resources to survive.

Platform Availability

  • Steam (PC VR): Supports HTC Vive, Oculus Rift, and Windows Mixed Reality headsets.
  • Oculus Store: Available for Oculus Rift and Meta Quest platforms.
  • PlayStation VR: Compatible with PS VR headset, PS Camera, and PS Move controllers.