RBC Hometown Champions Tour
In 2012, the RBC Hometown Champions Cheer Tour had three London-style taxi cabs travel simultaneously around Western, Central and Eastern Canada, encouraging Canadians to show their support for our athletes. Fans had the opportunity to sit inside the taxi cabs and record their cheers and personal messages of support. Cheers were uploaded to the RBC Hometown Champions web page.
- Project managed all online components; rbc.com/hometownchampions (Unavailable) & the Home Town Champions Facebook page (Unavailable).
- Oversaw vehicle wrap design & production.
- Coordinated 3rd party resources – video production and editing.
- Creation of site maps & wire-frames.